KEEP CALM AND BAKE ON! THE CRISCO® PIE HOTLINE IS BACK WITH EXTENDED HOLIDAY HOURS
Dial 1-877-FOR-PIE-TIPS for Tips and Tricks to Help Achieve Pie Baking Perfection
ORRVILLE, Ohio – For those hoping to leave burnt and soggy pie crusts
a thing of the past – keep calm and bake on – the pie experts from Crisco
are here to help! Just as fall baking gets underway, the Crisco® Pie Hotline
(1-877-FOR-PIE-TIPS) returns for its eighth year to help home bakers succeed
with the perfect pie crust.
From how to avoid shrinking crusts to creating the perfect filling,
the Crisco Pie Hotline provides information and tips around the clock
to assist bakers with some of the most common pie-baking challenges.
Live pie experts can be reached Monday through Friday 9:00 a.m. to
7:00 p.m. ET by calling 1-877-FOR-PIE-TIPS (877-367-7438). During the
harried holiday season when pie baking is at its peak, live pie experts are on-call
during extended hours, Monday through Friday 8:00 a.m. to 8:00 p.m. ET from
November 18 – 27, and 8:00 a.m. to 7:00 p.m. ET from December 16 – 23.
Additionally, recorded tips and tricks can be accessed 24 hours a day.
“For more than 100 years, Crisco has been a staple in helping to
achieve that tender, flaky pie crust that people will talk about throughout
the holidays,” said Maribeth Burns, Vice President, Corporate Communications,
The J.M. Smucker Company. “Even though pie baking may seem challenging at first,
with the right tools, techniques, and occasional help along the way, anyone
can create a truly perfect pie. We are proud to bring back the Crisco Pie Hotline
to ease the stress of seasonal baking and offer advice on how to wow guests
with pie baking perfection.”
In addition to classic sweet pie recipes, the experts at the Crisco test kitchen
have been working away to bring some delicious new savory pie recipes to
your family table (available at www.Crisco.com):
· Caramel Apple Walnut Pie – Leftover apples from the annual trip to the
orchard? Update the traditional apple pie recipe with a new twist that
incorporates the delicious flavors of fall.
· Classic Chicken Pot Pie – Nothing says comfort like chicken pot pie, and
the addition of the Classic Crisco Pie Crust to this recipe truly makes
it a supper superstar.
· Mini Bacon and Leek Quiche – Warm and savory, these tiny tarts are perfect
appetizers for fall gatherings and holiday guests.
· Savory Pumpkin Parmesan Empanadas – Flavors of thyme, pumpkin and ricotta cheese
blend together in this holiday twist on savory hand pies.
The Crisco Pie Hotline will also feature tips and trends from award-winning
pie expert and author, Michele Stuart, the owner of Michele’s Pies (located in
Westport and Norwalk, CT) and the author of the best-selling cookbooks
Perfect Pies (Random House, 2011) and the new Perfect Pies &
More (Random House, October 22, 2013). In November, fans can also log on to
visit the Crisco Facebook and Pinterest pages to find step-by-step tutorials, recipes
and inspiration from Michele Stuart.
For more information about the Crisco Pie Hotline or for additional tips,
recipes and how-to videos, visit Crisco.com.
Join the Crisco community on Facebook at Facebook.com/Crisco or on Pinterest at Pinterest.com/criscorecipes.